The biggest competitive advantage isn't always technology.

Sometimes, it's being written into someone else's process. A bank can't easily change its registrar from

overnight. An FMCG company doesn't redesign its packaging supplier every year if is integrated into its production line. An OEM rarely switches a precision supplier like without years of validation. A hospital doesn't experiment with critical consumables supplied by Poly Medicure. The strongest businesses don't just have customers. They become part of the customer's operating manual. That's when competition becomes much less about price and much more about trust.