Key Highlights • Royal Enfield ranked 3rd strongest auto brand globally in Brand Finance Automotive Industry 2026 report • Surpassed global luxury brands like Audi and Ferrari • Only Toyota and BMW ranked above Royal Enfield Brand Metrics • Brand Strength Index: 88.9/100 • Rating: AAA • Brand Value: $1.2 billion (↑30%) India’s Presence Globally • Tata Motors ranked 5th globally • Mahindra and Mahindra ranked 25th • Maruti Suzuki India ranked 34th Why It Matters Strong global brand recognition strengthens Royal Enfield’s premium positioning and supports long-term international expansion potential. Learning Outcome Brand strength is an intangible asset that can improve pricing power, customer loyalty, and global expansion opportunities.

EICHERMOT

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