Jeena Sikho Expands into Ayurveda with Strategic UAE Acquisition

Jeena Sikho Lifecare has strengthened its presence in the Ayurveda and wellness space through its subsidiary by acquiring a 51% stake in Back to Roots Ayurveda, a UAE-based Ayurveda brand. Deal Snapshot Stake acquired: 51% Consideration: AED 1,530,000 Geography: United Arab Emirates Completion timeline: 2–3 months Post-acquisition status: Step-down subsidiary About Back to Roots Ayurveda Offers traditional Ayurvedic treatments and Panchakarma therapies Turnover: AED 2,506,465 (2025) AED 776,600 (2024) Why this matters Expands Jeena Sikho’s international footprint in wellness Adds an established Ayurveda services brand with improving revenues Aligns with strategy to scale Ayurveda and holistic healthcare offerings Investor takeaway The acquisition provides Jeena Sikho with international exposure in a growing wellness market and supports long-term diversification within the Ayurveda segment. Execution and integration will be key to value creation. If you found this post helpful, do follow me for more such insights!