United Breweries Targets Double-Digit Sales Growth

United Breweries, led by MD & CEO Vivek Gupta, sees significant growth potential in India’s underpenetrated beer market and is targeting double-digit net sales growth. Key Highlights • The company believes India’s beer market remains underpenetrated, with around 25 million consumers entering the legal drinking age every year. • United Breweries aims to deliver double-digit net sales growth. • The company plans to increase the revenue share of premium beer to 20%, compared with the current 10–11%. • Kingfisher Smooth recorded an 86%+ repeat purchase rate during testing. • The premium beer portfolio is delivering 1,000+ bps higher gross margin. Why It Matters United Breweries is looking to benefit from the long-term consumption opportunity in India while increasing its focus on premiumisation. Growing premium beer’s revenue contribution from 10–11% to 20% could meaningfully change the company’s product mix. This becomes particularly relevant given that the premium portfolio carries 1,000+ bps higher gross margin. At the same time, the 86%+ repeat purchase rate for Kingfisher Smooth during testing provides an early indicator of consumer acceptance. The strategy combines market expansion with a shift toward higher-margin premium products, alongside the company’s target of double-digit net sales growth.