Bata India is showing a gradual improvement

Bata India is showing a gradual improvement in its growth trajectory. In Q1 FY27, revenue increased 3.9% YoY to ₹978.9 crore, while PAT rose a stronger 23% to ₹63.7 crore, indicating better profitability despite moderate topline growth. Operating profit increased about 5.1% to ₹204 crore. A key positive is premiumisation and operating efficiency. Bata has been focusing on higher-value brands such as Hush Puppies and Power, while improving inventory management and expanding its e-commerce business. Management has also highlighted network penetration and sharper execution across channels as important growth drivers. Another interesting recent development is Bata's move toward AI-led marketing. The company has partnered with Zocket to automate parts of content creation, publishing and campaign management, with expected annual savings of more than $1 million. This could help improve marketing efficiency and reduce repetitive execution costs