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Navin Choudhary SEBI RIA

24th May 2025 · SEBI-Registered Analyst

About Emami Ltd

EMAMILTD
Emami is engaged in manufacturing & marketing of personal care & healthcare products with an enviable portfolio of household brand names such as BoroPlus, Navratna, Fair and Handsome, Zandu Balm, Kesh King, Zandu Pancharishta, Mentho Plus Balm and others. Leadership The company is one of India’s leading FMCG Companies engaged in the manufacturing & marketing of personal care & healthcare products. Brand Portfolio The company offers a range of 550 products sold under key brands like: 1) BoroPlus: It is India's leading antiseptic cream brand, holding a 67.7% market share as of FY24. It offers antiseptic cream, body lotion, prickly heat powder, aloe vera gel, and soap. 2) Healthcare: The company offers various Ayurvedic products under the Zandu brand, including cough syrups, Chyavanprash, pure honey, Pancharishta, and more. 3) Navratna & Dermicool: The company offers a range of cooling oils and talc under the Navratna brand. Navratna Cool Oil holds a 62.8% market share.. It also manages the Dermicool brand, a key player in the prickly heat and cool talc market, with a 14% share as of FY24. 4) Pain Management: The company markets pain relief balms under its Zandu, Mentho Plus, and Fast Relief brands, holding a 54% market share. 5) Male Grooming: Under the Fair and Handsome brand, rebranded as Smart and Handsome in January 2025, the company offers products like Face Wash (5.9% market share) and Radiance Cream (67.3% market share) for men. 6) Kesh King: Kesh King is positioned as India’s No.1 Hair Fall Control Expert, offering medicinal oils, shampoos, and conditioners, with a 29.4% market share. 7) The Man Company: Helios Lifestyle Pvt Ltd, a subsidiary managing The Man Company brand, offers premium men's grooming products. Emami acquired the remaining 49.60% stake in Helios in Nov 2024. 8) Brillare: It produces professional salon products, including hair oils, shampoos, and body care items.

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