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Navin Choudhary SEBI RIA

28th Apr 2025 · SEBI-Registered Analyst

About Indiamart Intermesh Ltd

INDIAMART
IndiaMART, the first and largest B2B digital marketplace in the country, today stands out as a game-changer on the B2B landscape. It focuses on integrating the Small and Medium Businesses (SMEs) into the new paradigm with speed and ease, we are constantly pushing the frontiers of innovation to make the online marketplace more accessible, visible and engaging to them. Largest in the industry The company commands nearly 60% market share of the online B2B classifieds space which makes it the largest player in the industry. It has a portfolio of ~7.9 million supplier storefronts, ~2,14,000 paying subscription suppliers,~108 mn live product listings, ~24 mn unique business enquiries & a total traffic of 252 million repeated users. The company has ~194 mn registered buyers with a repeat of 53%. CRM has ~136Mn replies & callbacks. 37% suppliers are buyers. Well Diversified Marketplace As of FY24, their website has ~108 million product listings from 56 different industries, making them one of the most diversified marketplaces in Indian. No single industry accounts for >8% of total paying suppliers. Construction & Building Raw Material is the largest category in the marketplace and covers ~8% of it. There are ~98,000 product categories. Geographical Presence As of FY24, the buyers and paying subscription suppliers are spread across as under: Metro cities: Buyers(30%) Sellers (54%) Tier II cities: Buyers(25%) Sellers (27%) Rest of India: Buyers(45%) Sellers (19%) As of FY23, company has access to 1000+ cities in India through 150+ Channel Sales Partners, Field, Tele and Online Sales and 4,400+ Inhouse Sales Supervision & Client Servicing team (Renewal & Upsell).[4]The company's sales and distribution costs are 20% of the revenue.

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