About Jyothy Labs Ltd

Jyothy Labs Limited was founded in 1983 by Mr. M. P. Ramachandran in Thrissur, Kerala. JLL is renowned brand in the domestic FMCG ***** has a diversified product portfolio spanning four major categories of fabric care, dishwashing, household insecticides (HI) and personal care and an established market position in the post-wash (under Ujala brand) and the dishwashing segments (under Pril and Exo brands). Business Segments 1) Fabric Care (44% in 9M FY25 vs 37% in FY22): The company offers fabric whitener, fabric enhancer, bar soap, detergent powder, and liquid detergents under its key brands Ujala & Henko. It also expanded its liquid detergent line to include the Mr. White & Morelight brands. Its fabric whitener Ujala Supreme is the leading product in the category with an 84% market share & Ujala Detergent has a market share of 22.9% in Kerala. The segment revenue grew by 6% YoY in 9M FY25. 2) Dishwashing (34% in 9M FY25 vs 36% in FY22): The company offers dishwash bars, liquid, gel, powder, and scrubbers under the EXO and PRIL brands. Exo dishwash bar and Pril liquid are the second-largest products in their respective categories, with a 13.7% market share. The segment revenue grew by 4% YoY in 9M FY25, driven by sustained brand investments and promotions. 3) Personal Care (11% in 9M FY25 vs 12% in FY22): The company offers body soaps, hand wash, and toothpaste under the Margo brand. It is expanding its product portfolio in the mass toilet soap category by launching Jovia beauty soap in 2 variants – lemon & aloe vera and sandal & turmeric. The segment revenue grew by 1% YoY in 9M FY25. 4) Household Insecticides (6% in 9M FY25 vs 12% in FY22): The company offers mosquito repellent coil, & liquid vaporizer under the Maxo brand. It has launched a new product, Maxo Anti-Mosquito Racquet. Maxo coil holds a 23.8% market share, while Maxo liquid vaporizer holds 8.3% in their respective categories. The segment revenue declined by 7% YoY in 9M FY25.