How Mahindra overcame failed JVs, takeover to top Indian SUV market

From starting the assembly of the iconic Willy Jeep in India (1947) to launching the Bolero to transforming the Indian SUV market with Scorpio and XUV 500, there is one thing even Mahindra & Mahindra’s (M&M) biggest critic would appreciate about the company – the art of knowing what SUVs India wants to drive, and when to roll them out. Numbers mirror this unique ability. Between FY21 and FY26 so far, M&M’s utility vehicle (UV) market