Hyundai India Anticipates Festive Season Sales Surge Post-GST Reforms

Hyundai Motor India, the second-largest automaker in the country, is optimistic about potential sales growth during the upcoming festive season after recent GST reforms. The company swiftly implemented price cuts up to Rs 2.40 lakh across its model range. Despite high inventory levels, Hyundai sees an opportunity to boost bookings. Rural markets have increased their contribution to total sales from 19% to 23%. The company expects renewed interest in urban markets and strong performance in the sub-Rs 10 lakh SUV segment. Hyundai is offering additional customer incentives beyond GST benefits to stimulate sales.