ITC: Acquires Remaining Stake in Sproutlife

Key Update ITC has acquired the remaining 52.5% stake in Sproutlife Foods Pvt. Ltd., the company behind the Yoga Bar brand. The transaction is valued at approximately ₹645 crore. With this acquisition, ITC's ownership in Sproutlife reaches 100%. ITC had originally announced plans in January 2023 to acquire 100% of Sproutlife over 3–4 years. ITC had acquired 47.5% on a fully diluted basis by March 2025. Sproutlife became a subsidiary of ITC from April 1, 2026, after ITC acquired the right to nominate a majority of directors to its board. bout Yoga Bar Yoga Bar is a health and nutrition-focused, digital-first FMCG brand. Its portfolio includes nutrition bars, muesli, oats and cereals. The brand initially built a strong presence through D2C and e-commerce channels, while expanding its offline retail presence Risk Factors Competition in the health and nutrition foods market remains high. Scaling the Yoga Bar brand across ITC's larger distribution network will require continued investment. Consumer preferences in the healthy-snacking category can change rapidly. Acquisition benefits will depend on future revenue growth, margins and successful integration. Increased competition from established FMCG companies and digital-first brands could affect growth. Disclaimer: This content is for educational and informational purposes only and is not investment advice or a recommendation to buy or sell any security. Investors should conduct their own research and consult a SEBI-registered investment adviser before making investment decisions