$CERA Quick Update

$CERA Cera Sanitaryware (CERA) – Quick Update The company continues to focus on premiumization through brands such as Senator and value-focused brand Polipluz, targeting both premium and rural/semi-urban markets. Faucetware remains one of the key growth drivers, while sanitaryware demand is gradually improving. Management has been expanding distribution and strengthening retail presence across India. Recent quarters have seen pressure on margins due to higher raw material costs, particularly brass, though the company has been evaluating calibrated price increases to protect profitability. Capacity utilization remains healthy in key segments, indicating that demand is reasonably stable despite a mixed consumption environment. The company has maintained a strong balance sheet with consistent dividend payouts and remains debt-light. Long-term growth is expected to be driven by housing demand, renovation activity, premium product adoption, and expansion into newer customer segments. Key levels to watch technically: Support zone: ₹5,700–₹6,000 Resistance zone: ₹6,800–₹7,200