Chalet Hotels Launches Premium Lifestyle Brand ‘Athiva’ with 900+ Rooms

Chalet Hotels Limited (CHL) has launched ‘Athiva’, a new premium lifestyle hospitality brand, marking a strategic expansion into the experiential travel segment. The name, derived from Sanskrit for "abundance", reflects the brand’s focus on joy, wellness, sustainability, and authentic local experiences. Targeting millennials and Gen Z, Athiva introduces unique features like Breakfast@Anytime, Binge Box (healthy snack kits replacing minibars), Dollops of Joy (surprise treats), and curated Local Immersions. The brand debuts with ATHIVA Resort & Spa, Khandala, rebranded from The Dukes Retreat, featuring 147 rooms and a strong emphasis on refined luxury and sustainable practices. Five more properties are in the pipeline, including hotels in Navi Mumbai, Aksa Beach, Goa, and Thiruvananthapuram, aiming to double capacity within three years. Aligned with Chalet’s Parivartan initiative, Athiva integrates energy efficiency, waste reduction, and community partnerships. CEO Dr. Sanjay Sethi said Athiva combines Chalet’s operational excellence with a fresh promise of “abundant joy, wellness, and care” for business, leisure, and MICE travelers. The launch positions Chalet to capture evolving consumer preferences and strengthen its footprint in India’s growing premium hospitality market.