) has entered the fast-growing nutraceutical segment with the launch of its new supplement brand, Siens , marking a key step in its revamped growth strategy. Focused on beauty and skin health, daily wellness, and gut health, Siens offers scientifically backed products like marine collagen, hair and nail gummies, multivitamins, Omega-3 softgels, and pre- and probiotics. As a digital-first brand, Siens is aligned with Dabur’s push toward premiumisation and contemporisation, targeting younger, health-conscious consumers. The brand is available on major e-commerce platforms, supporting Dabur’s focus on emerging channels like quick commerce and online retail. The entry into nutraceuticals positions Dabur to tap into a high-growth, aspirational category driven by rising demand for preventive healthcare and functional wellness. With this strategic move, Dabur aims to drive double-digit revenue and profit growth by FY28 while leveraging its legacy of trust and innovation in the consumer wellness space.

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