GCPL Q2FFY26 results, acquisition Men’s Grooming Brand Muuchstac for ₹449 Crore

Godrej Consumer Products Ltd (GCPL) has signed a definitive agreement to acquire the FMCG business of Muuchstac, a fast-growing men’s grooming brand, from Trilogy Solutions in an all-cash slump sale worth ₹449 crore. The deal is structured in two tranches—₹289 crore upfront and ₹160 crore after 12 months. Muuchstac is among the top 2 players in India’s online men’s facewash category and ranks in the top 3 overall, with FY25 revenues of ~₹80 crore and adjusted EBITDA of ~₹30 crore. The Indian men’s facewash market, valued at ₹1,000 crore, is growing over 25% annually, driven by rising skincare awareness and premiumization. The acquisition strengthens GCPL’s presence in high-growth, high-margin personal care segments and aligns with its strategy to expand in digitally led, youth-focused brands. Despite this strategic move, GCPL reported a 6.5% YoY drop in Q2 net profit to ₹459 crore on lower-than-expected EBITDA margins (19.2% vs 20.7%), citing GST transitional issues. Revenue grew 4.3% to ₹3,825 crore. CEO Sudhir Sitapati called Muuchstac a “powerful addition” to GCPL’s innovation-led portfolio, while founders Ronak Bagadia and Vishal Lohia will support the transition. The deal underscores GCPL’s push into future-ready, category-leading brands in India’s evolving grooming space.