HCL Technologies Launches AI-First MarTech Platform HCL Unica+

HCL Technologies has launched HCL Unica+, an AI-first marketing technology platform, at the ET MarTech+ Summit, marking a major entry into India’s fast-growing MarTech space. Designed for hyper-personalized, data-driven engagement, it targets India’s 800+ million internet users across 28 languages. Positioned as a catalyst for the shift from the ‘Attention Economy’ to the ‘Intelligence Economy’, HCL Unica+ enables brands to deliver context-aware, relevant experiences at scale. It already powers one of India’s top financial institutions, managing 500 million customer accounts across 1.4 billion touchpoints. With India’s MarTech market projected to reach $94 billion by 2030, the platform offers enterprises precision, personalization, and performance. Backed by HCL’s global strength—$14 billion in revenue and 223,000+ employees—the launch underscores its commitment to innovation in digital transformation and customer experience. Industry leaders from IndusInd Bank and Xerago praised the platform’s ability to drive trust and growth through AI-powered relevance.