Tata Elxsi Launches Subscription Hub with Evergent to Boost ARPU for Media & Telecom Operators

Tata Elxsi has launched a new Subscription Hub in partnership with Evergent, a leader in subscription monetization, to transform how telecom and media companies manage and grow their digital offerings. The cloud-native, API-first platform acts as a unified digital storefront, enabling intelligent bundling, multi-service monetization, and real-time analytics. Designed for telecom operators, media companies, and service aggregators, the platform aims to boost Average Revenue Per User (ARPU) by 20–30%. It offers flexible deployment (SaaS, hybrid, on-premise), churn prediction, customer lifetime value analysis, and revenue optimization tools. The collaboration combines Tata Elxsi’s deep domain expertise in media and telecom with Evergent’s subscription lifecycle management capabilities. The platform empowers operators to evolve into digital lifestyle providers, unlocking new revenue streams and enhancing customer loyalty. The Subscription Hub will be showcased at the IBC Show in Amsterdam, signaling Tata Elxsi’s push to lead innovation in India’s and global digital entertainment ecosystem.