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Pyrifera Investment Advisors

8th May · SEBI-Registered Analyst

Zaggle Amends Agreement with Honasa Consumer to Expand Zoyer Platform Capabilities

Zaggle Prepaid Ocean Services has signed an amendment to its Customer Service Agreement with Honasa Consumer Limited (parent of Mamaearth, Dr. Sheth's, etc.) on May 8, 2026, enhancing the existing partnership originally established in February 2025. Key Highlights: Scope: Expansion of features within the Zaggle Zoyer platform to deepen digital integration for Honasa Consumer. Focus Areas: Enhanced digital spend management, procurement workflow automation, and operational efficiency improvements. Strategic Fit: Aligns with Zaggle's "Spends Simplified" philosophy, reinforcing its value proposition as a technology-led B2B fintech partner. Strategic Significance: Client Stickiness: Platform enhancements increase switching costs and deepen Zaggle's embeddedness in Honasa's finance operations. Reference Case: Success with a high-growth D2C leader like Honasa strengthens Zaggle's credibility to win similar e-commerce and FMCG clients. Revenue Upside: Expanded feature usage may drive higher transaction volumes or tiered pricing, supporting ARPU growth. Outlook: This amendment reflects Zaggle's strategy of evolving existing client relationships through continuous product innovation rather than relying solely on new customer acquisition. If the enhanced Zoyer features deliver measurable efficiency gains for Honasa, it could accelerate adoption among Zaggle's broader enterprise client base.

ZAGGLE
HONASA

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