Color War - Birla Opus vs BERGER PAINTS ,ASIAN PAINTS

Birla Opus has captured 5-6% Market Share by massavie spending on Marketing & Advertising. A major threat to

who enjoyed . Further Birla Opus Birla Opus Sees 6–8% Market Share By March as per various news agency. "Consumers are now starting to ask for (the) Birla Opus brand by name," Chief Executive Officer Rakshit Hargave told no a news channel. Birla Opus is momentum with sweat deals for dealers and consumers amid an urban slowdown. Offering higher dealer margins of 10–12% with lower setup costs seems key driver.