Enter New Market Segment - Poonawalla Fincorp Limited

Code BSE: 524000 NSE:

Poonawalla Fincorp Enters Consumer Durables Loans Market to Accelerate Customer Acquisition and Unlock High-Yield Growth A Cyrus Poonawalla Group promoted NBFC focused on Consumer & MSME Lending, today announced the launch of its Consumer Durables Loans business. The company has also introduced a digital EMI card with pre-approved limits, enabling customers to purchase consumer durable products more conveniently. This launch marks the company’s strategic entry into a fast-growing, high-velocity segment of retail lending, strengthening its ability to build a deeper, more scalable retail franchise while enhancing profitability and lifetime customer value. Commenting on the launch, Mr. Arvind Kapil, Managing Director & CEO of Poonawalla Fincorp, said, “This is not just a product launch - it’s a strategic lever to scale our retail business faster, deeper, and more profitably. It unlocks access to millions of new customers and enables us to serve them across their financial lifecycle.”