Launches “Vaani - Your Meesho Dost - Meesho Ltd

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Meesho Launches “Vaani - Your Meesho Dost”, India’s first Gen-AI powered conversational voice shopping assistant “Vaani - Your Meesho Dost” is designed to bridge this gap by bringing conversational shopping into the digital experience. Users can speak in their own words, ask follow-up questions and refine their choices through a natural, ongoing conversation. With this launch, Meesho is taking steps towards its broader vision of conversational commerce, reimagining how users interact with e-commerce through more natural, voice-led experiences.