New Product Launch Campaign - One Mobikwik Systems Ltd

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MobiKwik Launches Pocket UPI Campaign Featuring Jaideep Ahlawat details as below One MobiKwik Systems Ltd., India's largest digital wallet, has unveiled a multi-media campaign for its innovative "Pocket UPI" product. The campaign positions Pocket UPI as a smarter alternative to traditional UPI payments by eliminating the need for direct bank account linking & other superior product benefits. Actor Jaideep Ahlawat headlines the campaign, reprising his popular cop avatar to bring authenticity & edge to the screen. In a series of engaging digital films, Ahlawat navigates everyday financial scenarios with humor & candidness, demonstrating why Pocket UPI represents a smarter way to UPI. Digital Payment Challenges in India: The Pocket UPI Solution Despite the rapid growth of digital payments in India, users struggle with managing UPI transactions across platforms & bank accounts. Some of these issues include cluttered bank statements, security risks, expense tracking difficulties & payment delays. Announcing the launch of the multi-media campaign, Jaskaran Singh Kapany, Chief Marketing Officer at MobiKwik, said, "As a company, we have been known to introduce innovative products that simplify consumers' interaction with financial services. Pocket UPI is one such revolutionary product that simplifies UPI payments & adds tremendous value to possibly the largest product use case in the world.” “Jaideep's relatable on-screen presence and authenticity make him the perfect face to bring the convenience of Pocket UPI to our millions of users. Pocket UPI really is the smarter way to UPI," he added.