New Product Launch Heineken Silver - United Breweries Ltd

Code BSE: 532478 NSE:

Consumer demand for premium and international beer experiences continues to grow, with beer drinkers increasingly seeking products that combine quality, refreshment and distinctive taste. The strong response to Heineken® Silver in existing markets reflects these evolving preferences. Heineken® Silver is brewed using only three natural ingredients, barley, hops and water, alongside Heineken's signature A-Yeast and a distinctive horizontal brewing process. This unique brewing method contributes to its smooth, crisp and subtle taste profile, offering consumers refreshing and easy-to-drink lager. Vikram Bahl, Chief Marketing Officer, United Breweries Ltd, said, “The positive response to Heineken Silver highlights the growing consumer appetite for differentiated premium beer offerings. As we expand into Kerala, Odisha and Madhya Pradesh, we remain focused on strengthening our premium portfolio and making the brand available to more consumers across key markets