Release of the 3rd edition of the industry benchmark report

Code BSE: 543417 NSE:

More Than 50% of Hotels Use AI, but Under 10% See Real Impact, Finds State of Distribution 2026 Report from RateGain, NYU SPS and HEDNA The report states that more than half of hotels now use or are procuring generative AI, a sign of how quickly technology has become part of everyday work. Yet fewer than one in ten say it has reduced their manual work by more than 30 percent. Most hotels are seeing small gains rather than a change in how their teams operate. This gap between adoption and impact reflects more than a need for better tools. Trust, data privacy, and governance gaps are creating a ceiling on AI autonomy since hotels are increasingly willing to use AI for assistance but remain cautious about allowing it to make decisions or act independently. As a result, hotels are investing more in improving the systems they already have rather than simply adding new platforms. The market is evolving from systems of record that capture transactions and data to systems of work that help commercial teams interpret signals, coordinate decisions, and act with greater confidence.