Sign strategic MOU with Government of Tamil Nadu - Thomas Cook (India) Ltd

Code BSE: 500413 NSE:

Thomas Cook India & SOTC Travel sign strategic MOU with Government of Tamil Nadu Announce long-term partnership to unlock the State’s tourism market potential The MOU was signed on February 2, 2026, by Mr. Abraham Alapatt, President & Group Head - Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited and SOTC Travel, Dr. Darez Ahamed, IAS, Managing Director & CEO – Guidance Tamil Nadu, and Ms. J. Innocent Divya, IAS, Commissioner of Tourism, Government of Tamil Nadu at the Tamil Nadu Global Tourism Summit 2026 in Mahabalipuram. This strategic collaboration combines Thomas Cook India and SOTC Travel’s pan-India market leadership and expertise across leisure, MICE, business and B-Leisure segments with Tamil Nadu’s diverse tourism offerings. The partnership will drive sustained visitation through co-created products, integrated marketing and targeted consumer activations, supported by knowledge-sharing and training initiatives. Working closely with the Department of Tourism, the companies will promote Tamil Nadu’s cultural, spiritual, wellness, nature and experiential offerings through online and offline campaigns, with Guidance Tamil Nadu acting as the nodal agency to facilitate coordination, stakeholder engagement and alignment with the State’s long-term tourism and destination-branding strategy.