Strengthening its commitment to accelerating India’s EV ecosystem, VIDA launched impactful consumer engagement initiatives. In collaboration with Kolkata Knight Riders (KKR), the “6 for 6” campaign pledged the installation of a 6kW fast charger for every six hit by the team during the season. Additionally, the “Ride Jitna, Pay Utna” Battery-as-a-Service campaign featuring KKR players was launched to deepen consumer engagement with sustainable mobility. A strong performance in April 2026 with dispatches of 566,086 units as compared to 305,406 units during the same period last year. Domestic retail performance also remained robust during the month, with 552,713* VAHAN registrations indicating growth of 8 %.

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