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RAJIV GUPTA (SEBI RA)

12th Dec · SEBI-Registered Analyst

Unveiling of AI-driven Customer Profiling & Fraud Detection System - Paisalo Digital Ltd

Code BSE: 532900 NSE:

PAISALO
Unveiling of AI-driven Customer Profiling & Fraud Detection System to strengthen its credit risk management ecosystem. Under the new system, every customer, guarantor and co-borrower is assessed as a distinct financial identity Under the new system, every customer, guarantor and co-borrower is assessed as a distinct financial identity. The AI engine detects duplicate identities, monitors cumulative exposure limits and flags high-risk patterns. This approach provides greater transparency into borrower histories and helps prevent overlapping liabilities that could otherwise compromise repayment capacity or signal concerns about loan intent. This comes alongside the rollout of Paisalo’s GenAI-based calling system, an automated platform that enhances the loan recovery process and borrower communication. The framework will be integrated across Paisalo’s secured and unsecured lending verticals, including Micro Loan Against Property (Micro LAP), Income Generation Loans and MSME financing. This technology also enables dynamic customer scoring by analysing multiple data parameters, including repayment behaviour, asset ownership, demographic attributes, income stability, bank transactions and collateral linkages, enabling tailored lending decisions without compromising financial inclusion goals.

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paisalo12122025.pdf
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