Unveils a comprehensive new range of Unitary Cooling products - Blue Star Ltd

Code BSE: 500067 NSE:

Blue Star unveils a comprehensive new range of Unitary Cooling products to drive next phase of growth The Company has launched a formidable range of flagship models, including ‘Super Energy-Efficient ACs’, ‘Heavy-Duty ACs’, ‘Hot & Cold ACs’ and ‘ACs with Anti-Virus Technology’. Speaking to the press at a conference held in Chennai, B Thiagarajan, Managing Director, Blue Star Limited, said, “India’s cooling demand is at an inflection point, supported by favourable demographics and structural shifts in consumption. Nearly 150 million households in India are expected to be able to afford air conditioners in the future, indicating significant headroom for penetration. The new range of Unitary Cooling products, including a comprehensive portfolio of commercial refrigeration solutions, further strengthens our ability to capitalise on the growing opportunities and expand our presence across both residential and commercial segments. By aligning our product strategy with key structural shifts, from first-time AC adoption to evolving refrigeration needs, Blue Star is well positioned to lead in the next phase of cooling demand.”