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Rakesh Madhav CFA

18th Feb · SEBI-Registered Analyst

Marico: Steady Compounder Breaking into Fresh Momentum

MARICO
is showing a structurally strong setup on the weekly timeframe, with price inching toward new swing highs after a prolonged base-building phase. The broader trend remains intact, and recent price action suggests renewed institutional interest. Technical Setup Price trading firmly above 20/50/100/200 EMAs, confirming long-term bullish structure. Higher high–higher low formation visible since the 2024 breakout. Strong bullish weekly candle near resistance zone, indicating breakout attempt. RSI in bullish territory (~60+), showing momentum strength without extreme divergence yet. Volumes gradually expanding on up-moves, hinting at accumulation. Immediate support lies near the prior consolidation zone and rising short-term EMA cluster. A sustained move above recent highs can open room for trend acceleration. Fundamental Strength Market leader in coconut oil (Parachute) and strong franchise in Saffola and value-added hair oils. Rural recovery and premium product mix aiding volume growth. Gross margins improving with stable copra and input costs. Consistent ROE profile (~35–40% range historically), reflecting capital efficiency. Strong cash flow generation and steady dividend payout track record. Asset-light FMCG model with scalable distribution network. Business Outlook Marico benefits from: Rising rural consumption recovery. Premiumisation in food and personal care categories. International business expansion in Bangladesh, Vietnam, and Middle East markets. Overall, Marico remains a classic defensive growth story — combining earnings visibility, strong return ratios, and improving technical momentum.s.

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