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Rakesh Madhav CFA

23rd Jul 2025 · SEBI-Registered Analyst

🚨 Ola Electric’s Big EV Shift: Ferrite Motors Instead of Rare Earths! ⚙️⚡

OLAELEC
is leading a major innovation in India’s EV space by moving away from rare-earth magnets (like neodymium) to ferrite magnet-based motors for its future electric vehicles. This bold move is aimed at cutting costs, localizing components, and making India self-reliant in critical EV technologies. 🔧 What’s Changing? ✅ Replacing rare-earth magnets with ferrite magnets in motors * Enables domestic production without relying on China’s rare-earth supply 💸 Lowers costs – ferrite materials are cheaper and widely available 🌱 Eco-friendly & supports sustainable manufacturing 📊 Impact on Ola Electric's Fundamentals & Stock 🔋 Stronger gross margins expected as magnet cost drops 📉 Reduced import dependence = better supply chain control 📈 Long-term earnings potential improves as costs stabilize 💹 Positive sentiment could build around tech self-reliance, benefiting stock price post-launch 📅 When Will These Models Launch? 🚘 First ferrite motor EVs are expected by late 2025 or early 2026 🔬 Vehicle-level testing is ongoing; commercial rollout targeted for next-gen Ola S1X and future 2-wheelers 💡 Why It Matters: India's EV future depends on cost, scale, and independence. By removing rare-earths from its core motor tech, Ola could become the first Indian EV brand to crack the performance + affordability + localization triangle

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