GOLD & JEWELLERY COMPANY INTRODUCES BUDGET FRIENDLY 9-CARAT GOLD JEWELLERY FOR DAILY ELEGANCE

has introduced it's all-new 9-carat gold jewellery collection, with prices starting at under Rs 7,000, making real gold more accessible than ever this Dhanteras and Diwali. At a time when soaring gold prices have made traditional purchases challenging for many, the company's latest offering marks a bold shift—bringing affordability, authenticity, and artistry together for today’s value-conscious consumers. Rising gold rates have long been a hurdle for many aspiring buyers, particularly during the festive season when gold purchasing is both symbolic and sentimental. However, the company has set an industry benchmark by making gold ownership possible for a wider audience. Through its 9-carat gold collection, it now offers an affordable, hallmarked alternative without compromising on quality or trust. The company's stock price has seen a 60% correction from last Diwali, falling from Rs 770 per share to Rs 325 per share. This new initiative of 9-carat gold jewellery could boost the company's sales and profitability in the long run.