INDIA LEADS THE SHIFT IN ALCOHOLIC DRINKS CONSUMPTION

In 2023, the Indian alcoholic beverage market surged to 6.7 billion litres, marking 7.5% year-on-year growth. This increase in consumption was driven primarily by a young population and a burgeoning middle class with significant disposable income India had a median age of 29 years in 2023 and this young demographic profile, coupled with a rapidly expanding middle class, has fuelled consumption demand in the recent years. Furthermore, the entry of a large number of individuals into the legal drinking age each year is predicted to sustain market growth over the next five years In terms of beer consumption, India is behind as compared to other populous nations. However India reigns supreme as the world’s largest consumer of whisky, outstripping the combined consumption of the other top 10 whisky-consuming countries Further, lifestyle and cultural shifts will ensure India’s significance in the global alcoholic beverage markets. Stocks to keep a watch for long term are

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