RADICO KHAITAN EXPANDS IT'S FLAVOURED RUM PORTFOLIO

has refreshed the identity of its 1965 Spirit of Victory Lemon Dash Flavoured Rum as it looks to strengthen its presence in the premium flavoured rum segment. The new packaging has debuted in Assam, with a phased rollout planned across Odisha, Jharkhand, Tamil Nadu and West Bengal. The company, which began operations in 1943 as Rampur Distillery Company, has developed a portfolio spanning whisky, rum, vodka, brandy, gin and Indian single malt. Its brands are available in more than 100 countries. The company has owned distillery capacity of 323 million litres and operates 44 bottling units, including five owned and 39 contract and royalty bottling units. It also supplies branded Indian Made Foreign Liquor (IMFL) to the CSD and exports alcoholic beverages from India.