RADICO KHAITAN EXPECTS ALCOHOL DEMAND TO INCREASE IN TIER-2 CITIES

Due to changing consumer preferences and reshape drinking patterns beyond metros,

expects demand to increase from Tier-2 cities. Moreover, the company is seeing white spirits (such as vodka and gin) as emerging key growth drivers for India’s alco-beverage industry. The demand for higher-end alcohol was no longer restricted to metro cities, with smaller towns increasingly contributing to growth. Industry experts have increasingly pointed to cocktail culture, premium bars and changing social consumption patterns as drivers of growth in categories beyond whisky, particularly in urban markets. Started in the year 1943, is one of India's oldest & largest liquor manufacturer. In the last 3 years, it's sales and profits have grown by 25% CAGR and 41% CAGR respectively. The company has continously been adding new products to it's portfolio thereby targeting a strong sales and profit growth.