SMALLER CITIES TO DRIVE INDIA'S QUICK COMMERCE MARKET TO $30 BILLION BY 2030
With the rapid increase of online orders in smaller cities and towns in India, the country is likely to see it's quick commerce market reach $30 billion by the year 2030 showcasing an average growth rate of 10-12% CAGR. This sector is emerging as a major disruptor not just to traditional e-commerce but also to offline kirana and modern trade formats. As per reports, quick commerce industry has grown 2-3 times faster in value than traditional and modern trade channels, diminishing the need for an extensive traditional trade network to enter the market.
Several structural tailwinds are fueling this booming sector. The number of digital shoppers in India has grown from 400,000 in 2010 to 238 million in 2024, and is expected to double to 500 million by 2030. Also, annual per capita digital spend has jumped from $250 to $800 over the same period, and is projected to reach $2,000 by 2030. It is beleived that 65% of online grocery orders and 10% of India’s total e-retail spending last year occurred via quick commerce platforms.
Quick commerce operators like