SOUTH INDIAN STATES DOMINATE WHISKY SALES ACCOUNTING 58% SALES IN FY25

South Indian states have dominated the sales of IMFL accounting for nearly 58% revenue in FY25. Five Southern states - Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, and Telangana, along with Union Territory Puducherry, have retained their dominance in the sales of the Indian-Made Foreign Liquor (IMFL), consuming 23.18 crore cases (jointly contributing 58 per cent sales) for the financial year ended on March 31, 2025. Karnataka has topped the chart with 17% of IMFL volume sales, followed by Tamil Nadu with nearly 16% of the national sales. Stocks that stand to benefit from this high sales are -