UNITED SPIRITS ENTERS READY-TO-DRINK ALCOHOL MARKET

has entered the ready-to-drink alcohol market segment in India with the launch of Smirn Off Ice as it bets on the category to drive its next phase of growth. The company has introduced two new variants - Smirnoff Ice and Smirnoff Ice Max - with alcohol by volume (ABV) of 4% and 8% respecctively, in flavours including Jamun, Cranberry, and Citrus. The company has started sales in Goa, Bengaluru and Mumbai, with plans to expand to other markets ahead of the festive season. Having a market cap of Rs 98,192 crore, United Spirits has delivered a good profit growth of 35% CAGR over last 5 years. With the launch of such new ready-to-drink alcoholic beverages in the market, the company's sales and profitability is expected to grow in the coming years.