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Sanjay Ahuja

18th Jul · SEBI-Registered Analyst

VODKA POWERS RADICO KHAITAN'S PREMIUM PUSH AS TEQUILA JOINS EXPANSION PLANS

Indian alco-beverage maker

RADICO
is expecting another year of strong growth in it's premium liquor business as the company is targeting more than 20% growth in it's premium portfolio during the current financial year. Further, the company also plans to launch it's tequila brand later this year as it expands it's premium offerings. Consumer preferences in India are gradually shifting towards premium products, with vodka emerging as one of the fastest-growing categories. The company's flagship vodka brand, Magic Moments, sold 3.25 million cases during the April-June quarter, a 43% increase compared with the same period last year.

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