Tata Motors Plans Big EV Comeback.

Tata Motors, India’s leading electric car company, wants to win back 50% market share in the electric passenger vehicle (EV) segment within the next 18-24 months. Here's how they plan to do it – in simple words: What’s the Problem? • Tata had 55% share in EVs last year. Now it's down to 40-41%. • Main reasons: - More competition – about 20 new EV models in the market. - Drop in fleet sales, especially after government FAME subsidies ended. - Tough fight in the ₹12–20 lakh price range. What’s Tata Doing? 1. More Models, More Choices - Launching Harrier Ev and Sierra Ev for premium buyers (₹20 lakh+ range). - Tiago Ev & Punch Ev already lead the ₹8–12 lakh segment with 75% share. - Nexon Ev and upcoming Curvv Ev to compete hard in the ₹12–20 lakh range. 2. Better for Fleet Owners - Goal: Make EVs as affordable to own as CNG cars. - Focus on reducing the total cost of ownership (TCO) for taxi and fleet operators. 3. Continuous Upgrades - Tata will keep improving and expanding its EV lineup to match customer needs and market changes. Current Sales: • Tata sold 65,000 EVs in FY25, 10% less than last year. What They Say: “We want to stay strong at 50% market share. We’ll do it with better products for every budget,” says Shailesh Chandra, MD of Tata’s EV division. Summary: Tata Motors is gearing up to bounce back in the EV race by: ✅ Launching premium EVs, ✅ Strengthening value in budget segments, ✅ Making EVs better for fleet use. The goal: Regain the lead and grow EV sales again.