Brainbees Solutions Ltd CCPA Penalty for Misleading Ads

The CCPA fined FirstCry (operated by Digital Age Retail Pvt. Ltd., a subsidiary) ₹2 lakh for violating consumer protection norms. Violations included: Misrepresenting discounts (e.g., showing inflated "original" prices to exaggerate savings), charging GST separately on already-discounted products, and engaging in "drip pricing" (hidden fees revealed late in checkout).