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saurabh mittal

20th May · SEBI-Registered Analyst

Titan Company Ltd Recent product and brand moves

$TITAN Titan has launched multiple new jewellery collections, including “Hues by Tanishq” timed for Akshaya Tritiya and Mia by Tanishq’s “Sun‑kissed” edit, targeting younger, style‑driven customers with lighter, contemporary designs. The company is also strengthening its brand‑equity narrative, using high‑profile campaigns (such as “Sign of You” and IPL‑linked storytelling) and appointing celebrity ambassadors like Yami Gautam Dhar for CaratLane to deepen connect with urban and semi‑urban buyers.

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