📢 AU Small Finance Bank Partners with SBI Life Insurance I Driving Insurance Access Across Rural & Emerging India

On August 4, 2025, AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank, announced a strategic corporate agency partnership with SBI Life Insurance, one of India’s most trusted life insurers. This collaboration aims to significantly enhance life insurance accessibility across India, particularly in underserved and semi-urban regions. 🔍 Key Highlights: Wide Distribution Reach: SBI Life’s comprehensive product portfolio — protection, savings, child, money-back, and retirement plans — will now be available through AU’s 2,500+ banking touchpoints in 21 states and 4 union territories. Aligned with National Vision: The partnership supports the Government of India’s ‘Insurance for All by 2047’ mission, bringing financial protection to underpenetrated markets. Integrated Experience: Customers will benefit from a unified banking and insurance journey, powered by AU’s strong digital capabilities such as 24x7 Video Banking, AU 0101 App, WhatsApp Banking, and more. Inclusive Focus: The initiative aims to serve customers across income groups and geographies through simplified, transparent, and affordable insurance access. 🗨️ Key Quotes: “Financial security is a fundamental right, not a privilege.” – Uttam Tibrewal, ED & Deputy CEO, AU Small Finance Bank “Our partnership with AU SFB brings us closer to the vision of making insurance accessible — one household at a time.” – Abhijit Gulanikar, President – Business Strategy, SBI Life This partnership combines the scale, trust, and technology of both institutions to empower millions with long-term financial security — taking insurance from cities to the heart of Bharat.