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SAURABH SAHU

10th Mar ¡ SEBI-Registered Analyst

🚀Blue Star Bets Big on India’s Cooling Boom with 125 New AC Models

In a strong move to capture India’s rapidly expanding cooling market, **Blue Star Limited** has unveiled a **comprehensive new range of 125 Room Air Conditioner models for Summer 2026**. The launch marks a strategic step to strengthen the company’s presence in both **residential and commercial cooling segments**. The new portfolio includes **inverter, fixed-speed and window ACs**, designed to cater to a wide spectrum of customers across different price points. Importantly, all the models comply with the **latest energy efficiency standards**, reinforcing the company’s focus on sustainable and energy-efficient cooling solutions. ❄️ **Key highlights of the new range include:** • Premium **“Iconia” series** with a sleek Midnight Silver finish • **Super Energy-Efficient ACs** delivering ISEER up to **6.25**, making them significantly more efficient than standard models • **Heavy-Duty ACs** capable of cooling even at **56°C extreme temperatures** • **Hot & Cold ACs** designed for year-round comfort across diverse climates • **Anti-Virus technology** with advanced multi-layer air filtration • Around **50 Smart WiFi-enabled models** with AI-based cooling, voice commands and energy management features To support rising demand, the company has strengthened its manufacturing footprint with **production capacity of 1.4 million units, scalable to 1.8 million units**, backed by modern automated plants. 📊 **Why this matters for investors:** India’s AC market is expected to grow rapidly over the next decade as rising incomes, urbanisation and increasing heat waves drive first-time adoption, especially in Tier-2, Tier-3 and smaller towns. ⚠️ *Disclaimer: This post is for informational purposes only and not investment advice.* 👍 Like • 🔁 Share • ➕ Follow for more market insights.

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