✈️ Coforge Launches ***** to Accelerate Airline Retail Transformation

Coforge has announced the launch of ******* a purpose-built AI-enabled framework designed to help airlines transition from traditional PNR-based systems to modern **Offer, Order, Settlement and Delivery (OOSD)** operations. The company stated that the platform is aimed at enabling airlines to modernize retailing capabilities while ensuring: * Revenue continuity * Operational stability * Better customer experience * Financial traceability and regulatory integrity According to Coforge, ***** acts as an acceleration layer powered by reusable assets, AI-assisted automation, and airline-focused execution playbooks to support large-scale transformation programs. ### Key Highlights ✅ Helps airlines shift toward order-led retailing ✅ Supports phased implementation without disrupting operations ✅ Complements existing airline retailing platforms instead of replacing them ✅ Focused on execution, governance, and scalability challenges Erika Moore, Chief Officer – Strategy & Growth, TTH at Coforge, highlighted that airlines often struggle not with technology ambition, but with execution and coexistence of legacy and modern systems. The launch reflects the growing global aviation industry's push toward AI-driven modernization and next-generation airline commerce infrastructure. ⚠️ *Disclaimer: This post is for informational and educational purposes only and should not be considered investment advice.* Like, Follow & Share for more market and business updates. $COFORGE