Havells’ Lloyd Launches Kolors Refrigerator on Flipkart

Havells India Limited has announced the launch of its Lloyd Kolors Refrigerator on Flipkart, expanding its reach to digital-first consumers across India. With prices starting at ₹18,990, the new product line combines smart features with stylish design, targeting households seeking modern, reliable, and aesthetic appliances. The Kolors Refrigerator is equipped with advanced features such as Auto Defrost with smart sensors, Inverter Compressor for energy savings, Rapid Freeze Technology that makes ice in 29 minutes, and Home Inverter Connect for uninterrupted cooling during power cuts. It also integrates health-oriented innovations like Bactshield (up to 99% bacterial prevention), Viruzsafe-coated handles for hygiene, and a Honeycomb Crisper to preserve freshness of fruits and vegetables. Available in pastel shades (Sunkissed Yellow, Minty Green) and multiple capacities (195L, 216L, 240L), the refrigerators are designed to fit diverse household needs. Havells aims to strengthen its consumer durables portfolio by blending style, safety, and convenience while leveraging Flipkart’s distribution network. Executives from Havells and Flipkart highlighted the partnership as a step towards catering to evolving consumer preferences, where aesthetics matter as much as functionality in appliances. This launch positions Havells’ Lloyd brand strongly in the competitive refrigerator market, tapping into the rising demand for premium yet affordable smart home appliances in India. ✅ Disclaimer: This article is for informational purposes only and should not be considered as investment advice. 👉 Follow me for more corporate and market updates.