HCLTech Introduces AI-Driven MarTech Platform “HCL Unica+” in India

Noida, 16 September 2025 – HCL Technologies (HCLTech) has launched HCL Unica+, its AI-first Marketing Technology platform, to support businesses in India’s Intelligence Economy. The platform, unveiled at the ET MarTech+ Summit & Awards 2025, is designed to deliver hyper-personalized, data-driven marketing at scale. With 800 million internet users in India, where attention is scarce and trust is essential, HCL Unica+ helps brands offer relevant experiences across diverse languages and customer segments. The platform is already deployed by one of India’s top financial institutions, managing 500 million customer accounts across 1.4 billion interactions in 28 languages. “We’re shifting from reach to relevance,” said Rajesh Iyer, Executive Vice President at HCLSoftware. “HCL Unica+ enables brands to use AI-driven insights to engage meaningfully at every customer touchpoint.” The MarTech industry in India is expected to hit $94 billion by 2030, and HCL Unica+ is well-positioned to drive growth by offering precision, personalization, and AI-powered decision-making. Rajiv Shesh, Chief Revenue Officer at HCLSoftware, noted, “Precision marketing is the future, and our platform helps marketers anticipate customer needs.” Sidhant Khanna, SVP at IndusInd Bank, added, “AI-driven insights help us cut through the noise and deliver tailored experiences that build trust.” Harish Padmanabhan, Director at Xerago, said, “HCL Unica+ integrates Agentic AI for real-time decisioning and precision targeting, redefining the MarTech landscape.” About HCLTech and HCLSoftware HCLTech operates in 60 countries, employs over 223,000 people, and reported $14 billion in revenue for the year ending June 2025. HCLSoftware serves 20,000+ organizations, including most Fortune 100 companies, offering solutions across cloud, AI, data, and cybersecurity. Disclaimer: This article is for informational purposes only and does not constitute investment advice.