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SAURABH SAHU

23rd Jun · SEBI-Registered Analyst

🏍️ Hero MotoCorp Celebrates 10 Years of Global Rally Racing Excellence, Extends ASO Partnership

Hero MotoCorp's motorsport division, **Hero MotoSports Team Rally**, has completed a decade in international rally racing and announced several strategic initiatives aimed at strengthening India's presence in the sport. ### 🔹 Key Highlights ✅ **5-Year Partnership Extension with ASO** * Hero MotoSports has renewed its partnership with **Amaury Sport Organization (ASO)**, the organizer of the Dakar Rally and FIM World Rally-Raid Championship. * The agreement reinforces the team's long-term commitment to global rally racing. ✅ **Launch of 'India's Next Dakar Hero' Program** * Hero unveiled the **India's Next Dakar Hero (INDH)** initiative to identify and nurture young Indian rally-raid talent. * Selected riders will undergo a structured 2–3 year development program covering riding skills, navigation, endurance, and race preparation. ✅ **Shlok Ghorpade Joins Hero MotoSports** * 18-year-old off-road racer **Shlok Ghorpade** from Maharashtra has been inducted into the team. * He will train alongside reigning World Rally-Raid Champion **Ross Branch** and participate in an intensive race simulation program in Morocco as part of his road to Dakar. ### 🌍 Strengthening India's Global Motorsport Presence Founded in 2016, Hero MotoSports Team Rally has emerged as one of the world's leading rally-raid teams, competing in events such as the **Dakar Rally** and **FIM World Rally-Raid Championship**. Over the past decade, the team has delivered multiple podium finishes and helped elevate India's profile in international motorsport. ### 🎯 Strategic Significance The renewed ASO partnership, the launch of the INDH talent program, and the induction of young riders underline Hero MotoCorp's ambition to build a sustainable pipeline of Indian talent and further strengthen its global rally racing footprint. 👍 Like, Follow & Share Disclaimer: This post is for informational purposes only and should not be construed as investment advice.

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