Hero MotoCorp Enters Italy, Expands Global Presence
New Delhi / Milan, October 13, 2025:
Hero MotoCorp, the world’s largest two-wheeler maker, has officially entered the Italian market through a strategic distribution partnership with Pelpi International, marking its 49th global market.
The company will launch three Euro 5+ compliant models — Hunk 440, Xpulse 200 4V, and Xpulse 200 4V Pro — priced between €2,990 and €3,990. The initial rollout will cover 36 dealerships, expanding to 54 in the next phase.
Hero is offering a 5-year warranty (3 years standard + 2 promotional) to build consumer trust in Europe.
According to Sanjay Bhan, EVP at Hero MotoCorp, entering Italy — the “heartland of two-wheeler culture” — is a key milestone in its global expansion strategy.
✅ Disclaimer: This update is for informational purposes only and not investment advice.
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