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SAURABH SAHU

24th Jun · SEBI-Registered Analyst

🎬 KEI Industries Appoints Rashmika Mandanna as Brand Ambassador

🔌 **KEI Industries Ltd.** has announced the appointment of actress **Rashmika Mandanna** as its new brand ambassador for a period of **two years**, as part of its strategic marketing initiatives aimed at enhancing customer engagement and strengthening brand visibility. ### 📌 Key Highlights * ✅ Two-year association with Rashmika Mandanna. * ✅ Part of KEI's strategy to deepen consumer connect and expand brand reach. * ✅ A nationwide **360° marketing campaign** will be launched soon. * ✅ New television commercial (TVC) scheduled for release next week. * ✅ Campaign to be promoted across TV, digital, social media, print, and outdoor platforms. ### 💬 Management Commentary **Anil Gupta, Chairman & Managing Director**, said that the company is delighted to welcome Rashmika Mandanna to the KEI family, emphasizing that both the actress and KEI are recognized for excellence and quality. **Akshit Diviaj Gupta, Executive Director**, noted that Rashmika's authenticity and broad appeal align well with KEI's values of trust, quality, and innovation, and are expected to help the company connect with a wider audience. ### 🎯 Strategic Impact The collaboration is expected to: * Strengthen KEI's brand positioning. * Increase visibility across consumer touchpoints. * Build stronger emotional connections with customers. * Support the company's growth aspirations and marketing initiatives. 👍 **Like | Share | Follow** for more corporate updates and market insights. *Disclaimer: This post is for informational purposes only and should not be construed as investment advice.* $KEI

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