Marico Completes Acquisition of ‘4700BC’, Strengthens Foods Portfolio
Marico Limited has successfully completed the acquisition of a 93.27% stake in Zea Maize Private Limited, the company behind the popular snacking brand ‘4700BC’, from PVR INOX Limited.
With this transaction now closed, Zea Maize becomes a subsidiary of Marico, marking a decisive step in Marico’s strategy to deepen its presence in the value-added foods and premium snacking segment.
Why this matters
🍿 4700BC is one of India’s fastest-growing premium popcorn brands
🧺 Strengthens Marico’s foods & FMCG innovation portfolio
📈 Aligns with the company’s focus on urban, branded, high-margin categories
🚀 Opens cross-distribution and brand-scaling opportunities
This acquisition underlines Marico’s intent to build future-ready consumer brands beyond core personal care, leveraging strong distribution, branding, and execution capabilities.
Disclaimer: This post is for informational purposes only and does not constitute investment advice. Please consult your financial advisor before making any investment decisions.
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